Slide 1 Chapter Fourteen Creating and Pricing Products That Satisfy Customers Slide 2 Copyright © Houghton Mifflin Company. All rights reserved.14 | 2 Learning Objectives…
Slide 1 Copyright © Houghton Mifflin Company. All rights reserved. 13 | 1 Product “…everything one receives in an exchange, including all tangible and intangible attributes…
1. Thinking in “3-D” GOING BEYOND TRADITIONAL 2-D (SUPPLY & DEMAND) IS ESSENTIAL TO UNDERSTANDING INDUSTRIAL TRENDS HIGHLIGHTS NORTH AMERICA WWW.COLLIERS.COM Q4 2013…
Slide 1 Chapter 12 Creating and Pricing Products That Satisfy Customers Slide 2 Copyright © Cengage Learning. All rights reserved. Chapter 12 | Slide 2 Learning Objectives…