Education Advertising Media Strategy Lecture 4

1. 3 2. Step 5 of the planning process… what the advertiser does 3. Media channels are…Out of Home 4. The channel(vehicle)… the media that carries theadvertising 5.…

Education Advertising Media Strategy Lecture 5

1. 5 2. Percy and Elliott, 2009 3. All ads have been created BUT some adsconsidered more creative than others 4. (Shimp 2007) 5. (Yeshin, 2006) 6. (Yeshin, 2006) 7. • Peripheral…