The Problem Lack of brand awareness because: Bottles not distinctive enough/mimic the shapes of other brands No targeted advertising Unique selling point not focussed Audience…

Our rather beautiful brand guidelines Why we have brand guidelines… Consistency Differentiation Efficiency We now have a fantastic, unique and OWNABLE proposition that…

Feel good drinks/Visual Research I started to look into past designs and illustrations that was produced with the aim to raise awarness of the feel good drinks. During my…

Our rather beautiful brand guidelines Why we have brand guidelines… Consistency Differentiation Efficiency We now have a fantastic, unique and OWNABLE proposition that…

OUGD503 Project Report Emily Ball RESPONSIVE MODULE OUGD503 CONTENTS PAGE brief #1 - the feel good drinks company 1-2 5-6 9-10 3-4 7-8 11-12 brief #3 - packaged gift range…

OUGD503 Project Report Emily Ball RESPONSIVE MODULE OUGD503 - RESPONSIVE brief #1 - the feel good drinks company 1-2 5-6 9-10 3-4 7-8 11-12 brief #3 - packaged gift range…

We decided to focus on the brands feel good ethos and make this the products unique selling point. Instead of trying to stand out in an already saturated health drinks market…