Business 5 ways digital qualitative gets to the heart of emotions

5 Digital Qual Techniques That Get to the Heart of Emotions #1 Metaphors As we know from direct questioning, emotions are often exceptionally hard to put into words. A metaphor…

Marketing 5 digital qualitative techniques that get to the heart of consumer brand relationships

5 digital qualitative techniques that get to the heart of consumer- brand relationships #1 Mobile Spotter Diaries This captures people’s encounters with a brand out in…