1. CHAPTER 7:LEVERAGING SECONDARY BRANDKNOWLEDGE TO BUILD BRAND EQUITY Kevin Lane Keller Tuck School of Business Dartmouth College 7.1 2. Building Customer-Based Brand EquityBRAND…

LEVERAGING SECONDARY BRAND KNOWLEDGE TO BUILD BRAND EQUITY Figure 2-9 Building Customer-Based Brand Equity BRAND BUILDING TOOLS AND OBJECTIVES CONSUMER KNOWLEDGE EFFECTS…

1. Ideas for a magazine?Fashion – examples include “Look UK’, “Vogue”, “Elle” and “V”. Music – examples include “The Source”, “Billboard”, “XXL”…

1. Ideas for a magazine?Fashion – examples include “Look UK’, “Vogue”, “Elle” and “V”. Music – examples include “The Source”, “Billboard”, “XXL”…

Slide 1 CHAPTER 14 Wardrobe Planning Slide 2 Wardrobe Inventory An itemized list of all apparel, including accessories, that a person has. Should be done once or twice a…

OBJECT OBJECT whoâs coat is that jacket / billie / art / hanna terese nilsson / daniel eatock CONTENTS 04 - 07 FINDING IT AND KEEPING IT 08 -17 BILLIE 18 - 23 HANNA TERESE…