1. Family Ownership The Ricketts Family 1 2. Ricketts Family Mission The Ricketts Family has a three-part mission for its ownership of the Cubs: 2 3. Cubs: 125 Year Start-Up…

1. Over the years, brands investing in sponsorship and event marketing have sought to extract value from three areas: (i) brand exposure, (ii) VIP hospitality, and (iii)…

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Slide 1 Manage promotional activities to maximize return on promotional investments Slide 2   Direct sponsorship objectives – have a short term impact on consumer…

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1.11 Manage promotional activities to maximize return on promotional investments Direct sponsorship objectives â have a short term impact on consumer behavior and are focused…