Documents MARKET SEGMENTATION, TARGETING & POSITIONING - By Subha Rudra

MARKET SEGMENTATION, TARGETING AND POSITIONING MARKET SEGMENTATION INTRODUCTION: - The market for any product is normally made up of several segments. A ‘market’ after…

Business Market segmentation

1.   2. Tata have started producing a Mercedes Benz car here in India. Many individuals have a need for car but they may not need a luxury car like Mercedes. They are happy…