Data & Analytics The Bang for the Buck: Fair Competitive Viral Marketing from the Host Perspective

1. The Bang for the Buck: Fair Competitive Viral Marketing from the Host Perspective Wei Lu Francesco Bonchi Amit Goyal Laks V.S. Lakshmanan Univ. of British Columbia [email protected]…

Documents 1 EP2210 Fairness Lecture material: –Bertsekas, Gallager, Data networks, 6.5 –L. Massoulie, J......

Slide 11 EP2210 Fairness Lecture material: –Bertsekas, Gallager, Data networks, 6.5 –L. Massoulie, J. Roberts, "Bandwidth sharing: objectives and algorithms,“…