Documents Brands and Brand Management Introduction and Discussion.

Slide 1 Brands and Brand Management Introduction and Discussion Slide 2 The Issue of Branding  Branding simplifies the complexity of the offering via brand elements such…

Documents Landa Brands Ch1 Rev

PART I ⢠Strategy C h a p t e r 1 : W h a t i s B r a n d i n g ? 3 Chapter 1 What is Branding? What is a Brand? Very basically, a brand is a proprietary name for a product,…