Documents Copyright 2007 McGraw-Hill Pty Ltd PPTs t/a Marketing Research 2e by Lukas, Hair, Bush and Ortinau.....

Slide 1Copyright 2007 McGraw-Hill Pty Ltd PPTs t/a Marketing Research 2e by Lukas, Hair, Bush and Ortinau Slides prepared by Judy Rex 16-1 Chapter Sixteen Data Analysis:…