Marketing What Are Brands Good For - Niraj Dawar

1. What are Brands Good For ? MIT Sloan Management Review Harvard Business School Case 2. What is a Brand ? Harvard Business School Case 3. A brand is a product, service,…

Documents Services Marketing Management

SERVICES MARKETING MANAGEMENT Meaning Of Services Marketing Service marketing referred to the marketing of service as against intangible product. These services may be Labour…

Documents How it actually works Duration of campaign Strategic- long term Proctor & Gamble’s Shiksha...

Slide 1 CAUSE MARKETING & CAUSE PROMOTION How it actually works Duration of campaign CRM Practices CSR and CRM objective is to project oneself as a responsible corporation…