Marketing The brand, me, and the other the influence of

Marina Carnevale and Lauren Block Baruch College, City University of New York Introduction Current Research Do social, external (to consumer-brand) relationships impact consumer…

Documents Marina Carnevale and Lauren Block Baruch College, City University of New York.

Marina Carnevale and Lauren Block Baruch College, City University of New York Introduction Current Research Do social, external (to consumer-brand) relationships impact consumer…