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Chapter 1 Consumer Behavior: Its Origins and Strategic Applications Consumer Behavior, Ninth Edition Schiffman & Kanuk Copyright 2007 by Prentice Hall Types of Consumers…

Documents Consumer Behavior, Ninth Edition Schiffman & Kanuk.

Slide 1 Consumer Behavior, Ninth Edition Schiffman & Kanuk Slide 2 C HAPTER O UTLINE Introduction to Quantitative and Qualitative Research Overview of the Consumer Decision…