Technology The Power of Like: How Brands Reach and Influence Fans Through Social Media Marketing

1 k 2 Executive Summary The following white paper is based on a collaboration between comScore and Facebook. The research, which examines the nature of the reach and frequency…

Business The Power of Like

1 k 2 Executive Summary The following white paper is based on a collaboration between comScore and Facebook. The research, which examines the nature of the reach and frequency…

Technology Power of like

1. **TOPLINE SLIDES FOR SALES DECKS** 2. The Power of LikeEuropeHow Social Marketing Works for Retail BrandsJuly 2012 3. Background• The Power of Like Europe is a collaboration…

Documents The Power of Like 2

The Power of Like2 How Social Marketing Works ANDREW LIPSMAN VP, Marketing, comScore GRAHAM MUDD Head of Measurement Partnerships, Facebook CARMELA AqUINo Senior Marketing…