Business Influence of Avatars on Online Consumer Shopping Behavior

1. The Influence of Avatars on Online Consumer Shopping Behavior; Holzwarth, M., C. Janiszewski, et al. (2006) Group Members: Alireza Khosroyar Grace Mundat Anak Augustine…

Documents Avatar _based_marketing.PPT

Virtuality is defined as "essential nature of being, apart from external form or embodiment.“ The truly odd thing about virtual world, though, you’re not you. You…