2008 Oxford Business &Economics Conference Program ISBN : 978-0-9742114-7-3 Predicting the effectiveness of product placement: a study on the execution strategy and impacts…
Keynote presentation given by Klaas Weima on April 18th for the Marketing Strategies Executive Course at the Rotterdam School of Management. The presentation discusses the…
•CONSUMER BEHAVIOR MRS MUPANDUKI •Why study Consumer Behavior? •1.If marketers understand why and how individuals make their consumption decisions, they are better…
Vol. XV Nos. 21-22 December, 2008 In this Issue: PUBLICATIONS Journal Publications Conference/Seminar Publications Books Working Papers Newspaper Articles OTHERS Other Assignments…
Study on consumer buying behavior of Honda CB Unicorn Submitted by Mr. Hari.L.Krishna 2nd Semester MBA Department of Business Administration College of Engineering Thiruvananthapuram…
1. Adviser: Dr. Meng-Jang Lin Presenter: Stan Chung Date: March 23, 2010 2. I. Introduction II. Literature Review III. Methodology 3. II. Statement of problem I. Research…
1. Adviser: Dr. Meng-Jang Lin Presenter: Stan Chung Date: March 23, 2010 2. I. Introduction II. Literature Review III. Methodology 3. II. Statement of problem I. Research…
1. Adviser: Dr. Meng-Jang Lin Presenter: Stan Chung Date: March 23, 2010 2. I. Introduction II. Literature Review III. Methodology 3. II. Statement of problem I. Research…