Education Marketing Residential Solar (PV America 03-21-2012)

1. Marketing Residential Solar Reduce then Produce ResultsDr. Mary Beth McCabe National University 2. Funnel vs. JourneyMcKinsey Quarterly, 2009Source: Wikipedia 3. The goal,…

Marketing Reduce then Produce Results

1. ‘REDUCE THEN PRODUCE’ RESULTS Dr. Mary Beth McCabe, Sun Marketing California Center for Sustainable Energy, Dec. 1, 2011 2. July 26, 2011 Mayor Sanders introduces…

Documents RTP presentation5

1. ‘REDUCE THEN PRODUCE’ RESULTS Dr. Mary Beth McCabe, Sun Marketing California Center for Sustainable Energy, Dec. 1, 2011 2. July 26, 2011 Mayor Sanders introduces…