Documents Service Marketing Case Study: Euro Disney

EURO DISNEY BACKGROUND • Company Name: Walt Disney • Business Line: Amusement/Theme Parks • Opening: In 1955, 80-acre theme park in California, US • Theme Parks:…

Documents disney

Euro Disney Todd Pula, Laura Ruszczyk, Brenda Trodler, David O’Quinn, Raymond Walker 08/22/09 Company Overview Todd Pula 08/22/09 Disney’s Claim to Fame Innovator…

Documents 10/28/02Case: Euro Disney Euro Disney The first 100 days.

Slide 1 Slide 2 10/28/02Case: Euro Disney Euro Disney The first 100 days Slide 3 10/28/02Case: Euro Disney Startup Opened in 1992 within budget Beginning (additional) influences…