Slide 1 CHAPTER 16 ETHICS OF PERSUASION COPYRIGHT © 2014, PEARSON EDUCATION, INC. ALL RIGHTS RESERVED. 1 Prepared by Robert Gass & John Seiter Slide 2 ETHICAL ISSUES…
Slide 1 The Persuasive Process Chapter 14 Slide 2 After completing this chapter, you will be able to define persuasion and describe the persuasive process define persuasion…