Documents METHODOLOGY FOR BORRELL DATA Borrell Methodology 11/30/2011.

Slide 1 METHODOLOGY FOR BORRELL DATA Borrell Methodology 11/30/2011 Slide 2 www.borrellassociates.com The Borrell Ad Spend Model  Under continuous development since 1984…

Documents Methodology for Borrell Data

Slide 1 Methodology for Borrell Data Borrell Methodology 11/30/2011 www.borrellassociates.com The Borrell Ad Spend Model Under continuous development since 1984 NAA Lifetime…