This report shows the results of a study on how social media can be incorporated as a marketing tool. For this purpose a roadmap is developed which can guide practitioners…

Exercise therapy for patellofemoral pain syndrome (Review) Heintjes EM, Berger M, Bierma-Zeinstra SMA, Bernsen RMD, Verhaar JAN, Koes BW This is a reprint of a Cochrane review,…

PowerPoint Presentation FASHION FOUNDED ON A FLAW: THE ECOLOGICAL M0N0-DETERMINISTIC FALLACY OF HOFSTEDE, GLOBE, TROMPENAARS, ET AL. For presentation at the IACCM Annual…

Microsoft Word - D Belschak.doc When Intelligence is (Dys)Functional for Achieving Sales Performance Willem J. Verbeke, Frank D. Belschak, Arnold B. Bakker and Bart Dietz…

van Bavel, R., Voigt, P., Rodriguez, V. (Eds.) 2008. Role and Dynamics of Corporate R&D: Summary Report of the First European Conference on Corporate R&D. Seville:…

Paper Journal of Brand Management (2008) 16, 176–194. doi:10.1057/palgrave.bm.2550139; published online 28 December 2007 Three laws of branding: Neuroscientific foundations…

Symbolic meanings of prices: Constructing the value of contemporary art in Amsterdam and New York galleries OLAV VELTHUIS University of Konstanz, Germany Abstract. This article…

1. ROELAND C. DIETVORST, WILLEM J.M.I. VERBEKE, RICHARD P. BAGOZZI, CAROLYN YOON, MARION SMITS, and AAD VAN DER LUGT* The goal of this article is to develop a new theory-driven…

1. Salespersons as Internal Knowledge Brokers and New Products Selling: Discovering the Link to Genetic Makeup (forthcoming in the Journal of Product Innovation Management)…