Documents 9 Global Market Entry Strategies. Learning Objectives Differentiate among market entry...

Slide 1 9 Global Market Entry Strategies Slide 2 Learning Objectives Differentiate among market entry options—indirect exporting, direct exporting, licensing, franchising,…

Documents Global Market Entry Strategies. Copyright © Houghton Mifflin Company. All rights reserved. 9-2...

Slide 1 Global Market Entry Strategies Slide 2 Copyright © Houghton Mifflin Company. All rights reserved. 9-2 Discussion Outline Exporting as an entry strategy Exporting…