1. LEVERAGING THE POWER OFSPORT TO BUILD BRANDS Celebrating twenty-five years, Intersport has grown to become the largest independent sports and entertainment media company…
Slide 1 Slide 2 Loss Aversion and Incentives Omission Bias Evaluating Talent Momentum vs. Luck Slide 3 Loss Aversion and Incentives In 4 th down situations where (statistically)…
1. } Sport viewing and spectatorship growing ◦ $20 billion in yearly revenue in US } Fans become identified with athletes and sports teams } Cultures…