Documents Chapter 4 Exploring the External Environment: Macro and Industry Dynamics.

Slide 1 Chapter 4 Exploring the External Environment: Macro and Industry Dynamics Slide 2 1 OBJECTIVES Explain the importance of the external context for strategy and firm…

Documents Chapter 4 Exploring the External Environment: Macro and Industry Dynamics

Chapter 4 Exploring the External Environment: Macro and Industry Dynamics OBJECTIVES Explain the importance of the external context for strategy and firm performance 1 Use…

Documents Exploring the External Environment: Macro and Industry Dynamics Exploring the External Environment:....

THE COLA WARS * “Coca-Cola sells a billion servings – in cans, bottles, and glasses – every day. You can grab a Coke in almost 200 countries. Its archrival, Pepsi,…