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Documents Global Marketing Management, 5e Chapter 18Copyright (c) 2009 John Wiley & Sons, Inc. 1 Chapter 18...

Slide 1 Global Marketing Management, 5e Chapter 18Copyright (c) 2009 John Wiley & Sons, Inc. 1 Chapter 18 Marketing Strategies for Emerging Markets Slide 2 Chapter Overview…

Documents Passion For Fashion Z ARA

Slide 1 ZARA Parent company : Inditex by Amancio Ortega In 1975, first ZARA store in A Coruna, Spain SPA brand, fast fashion, instant fashion Line up – women, men, kids…