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Chapter 3 Multi-Channel Retailing The World of Retailing Introduction to Retailing Types of Retailers Multi-Channel Retailing Customer Buying Behavior The Multi-Channel Retailer…

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Customer Relationship Management Questions What is customer relationship management? Why do retailers want to treat customers differently? How do retailers determine who…

Documents Privacy Concerns

Chapter 11 - Customer Relationship Management Privacy Concerns Control over Collection Do customers know what information is being collected? Do customers feel they can decide…