Documents The CoO-ELM Model

European Journal of Marketing Emerald Article: The CoO-ELM model: A theoretical framework for the cognitive processes underlying country of origin-effects Josée Bloemer,…

Documents Impact of Celebrity Endorsement

Carsten Erfgen Impact of Celebrity Endorsement on Brand Image: A Communication Process Perspective on 30 Years of Empirical Research Research Papers on Marketing and Retailing…

Documents Information Processing Model

Information Processing Model: The Information Processing Model is a framework used by cognitive psychologists to explain and describe mental processes. The model likens the…

Documents CSR on Branding- Cosmetic Brands

-Master Thesis- Consumer Behaviour Analysis in Relation to CSR Activities of Cosmetics Brands Students: Alev Selbes & Samira Mohamed Master of Science in Marketing Advisor:…