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Slide 1 I n t e r n a t i o n a l M a r k e t i n g History and Geography: The Foundations of Culture Chapter 3 1 4 t h E d i t i o n P h i l i p R. C a t e o r a M a r y…

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Randomization The solution to getting two groups as similar as possible is to allocate subjects using some random system, by tossing a coin maybe: heads they go to the treatment…