1. Getting Results with Online Fundraising 2. Agenda• Social media stinks for fundraising • A handshake is not the best tool to collect money • Phases of engagement…

Slide 1Creating an Online Fundraising Strategy Coy D. James, Canon of Stewardship Slide 2 Did You Know ? More than 100,000,000 Americans are active Web and Email users North…

Slide 1 Slide 2 Persuasive Appeals Techniques for Persuading An Audience Slide 3 What is a Persuasive Appeal? An argument that a speaker/writer directs toward a certain belief/feeling/attitude…

Slide 1 Slide 2 Persuasive Appeals – Techniques Used to Persuade an Audience 1) Appeal to ETHOS 2) Appeal to PATHOS 3) Appeal to LOGOS Slide 3 What is a Persuasive Appeal?…

Slide 1 Water, Sanitation and Hygiene Advocacy and Communication Strategy Framework 2012-17 Slide 2 Key WASH behaviours addressed by the Strategy – based on available evidence…

The Art of Appeals The Art of Appeals Presented by Lori Dafoe, CPC Agenda Review what to look for in an appeal, while reviewing an actual example. Review different appeal…