Marketing of Services CLASS: MBA SEMESTER: III ACADEMIC CONSULTANT: Ms Riju Agarwal Singh 1 1 Course Objectives Course aims at providing insights to –     …

SERVICE MARKETING Nature, Importance and characteristics Goods - things you can touch ³tangible´ Services - things you can¶t touch - but you can see their effect ³intangible´…

1. Module- 03 Product and Pricing Decisions Concept of Product 2. What is a product? A product is any offering by a company to a market that serves to satisfy customer needs…

Slide 1Marketing Of Services MBA-SEM-IIITERM-01-2012 Slide 2 MODULE-01 Duration-3 Lectures. ► INTRODUCTION TO SERVICES MARKETING ► Definitions. ► Characteristics &…

Slide 1 Marketing Of Services MBATERM-04-2013Unit-1 Slide 2 MODULE-01 Duration-3 Lectures. ► INTRODUCTION TO SERVICES MARKETING ► Definitions. ► Characteristics &…

Slide 1 To accompany Basic Marketing, ppt slides Compiled by Prof. Tim Richardson Slide 1 What is a Product? “… a good or service or idea consisting of a bundle of tangible…

Slide 1 Slide 2 Product What the Customer Wants Slide 3 What is a Product?  “ … the need satisfying offering of a firm …” Translation  what you buy, that satisfies…