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News & Politics Anatomy of Public Relations rev on 1/7/12 for PR Playbook 4th edition

1. Anatomy of Public Relations from The Public RelationsPractitioner’s Playbook M. Larry Litwin, APR, Fellow PRSA © 2012 2. Or… WhyWe Do WhatWe Do And How To Do It Better!…

Documents Semiotics and Advertising - Who Decides How We Think [H. Richards, 2012]

CONTENTS I - INTRODUCTION TO SEMIOTIC THEORY 3 II   - HOW TO DECODE MEANING 4 III - THE PERSUASIVE SELLING OF MYTHS 6 IV - INFLUENCE, MANIPULATION, AND EFFECTS 7 V - ANALYSING…

Education Intro to PR - Week 1

1. Intro to Public RelationsSM 108Week 1 2. Public Relations What is public relations?Public Relations (PR) is theart of communication andmanaging connections andassociations.PR…

Economy & Finance Building Brand Equity with PR

1. It’s PR not ER Building Brand Equity ThroughPublic Relations September 17 2007 Cubitt Jacobs & Prosek Communications 2. Public Relations Definition: [Public Relations]…

Education Anatomy of Advertising pdf version 12/4/11

1. Anatomy of AdvertisingIntroduction to AdvertisingM. Larry Litwin, APR, Fellow PRSA© 20111Or…A basic understanding of theAdvertising Profession2 1 2. Portions taken…

News & Politics United Food Company Case Study

1. -PresentedGroup 2by 2. History in brief • The banana trade began in 1870. • Boston Fruit Company was formed. • Minor Keith was building railroads through Latin America,…

Documents You have to remember the facts about the MY PLATE food guide in order to write nutritionally...

Slide 1 Slide 2 Slide 3 You have to remember the facts about the MY PLATE food guide in order to write nutritionally balanced menus. Fruits ½ cup= 1 avg. serving 2 cups…

Documents Mata Kuliah:. I. Pengantar: 1. Internal Relations 2. EmployeeRelations 3. Community Relations 4....

Slide 1Mata Kuliah: Slide 2 I. Pengantar: 1. Internal Relations 2. EmployeeRelations 3. Community Relations 4. Investor Relations 5. Media Relations Slide 3 II. Definisi…

Documents Chapter2

1.Chapter 2PR’s Origins and Evolution This is PR 11th EditionNewsom, Turk and Kruckeberg2. Objectives• To appreciate that public relations in some form has been apart…

Documents Communicatie Autumn Break PR & Social Media: OEI

1.PR 2.0 : Change the game2. Programma Introductierondje Het veranderende medialandschap Public Relations toen en nu- Van persbericht naar SMR - Nieuwe vaardighedenOpdrachtje…