Documents Chapter 6 Transport Marketing –Roadways - BEST –Railways –Airlines.

Slide 1 Chapter 6 Transport Marketing –Roadways - BEST –Railways –Airlines Slide 2 Overview Introduction to each Industry Marketing Mix (8 P’s) of each mode 1.Product…

Documents Chapter 6

Chapter 6 Transport Marketing Roadways - BEST Railways Airlines Overview Introduction to each Industry Marketing Mix (8 Pâs) of each mode Product (Product levels & Service…