1. Four billion low-income consumers, a majority of the world’s population, constitute the base of the economic pyramid (BOP). New empirical measures of their aggregate…
1. THE BALANCING ACT OF OPTIMISED VALUE CREATIONImpact of Base of the Pyramid ventures Conference 2009 Anand Sheombar ([email protected]) Kobus Smit Gilbert SilviusUtrecht…
1. FINANCING INNOVATIONS FOR THE BOTTOM OF THE PYRAMID MARKET A.S.Rao, Adviser, DSIR, GOI [email_address] 2. Contents UN millennium goals Characteristics…