1. International Marketing14th EditionP h i l i p R. C a t e o r aM a r y C. G i l l yJohn L. Graham MultinationalMarket Regions and Market Groups Chapter 10McGraw-Hill/IrwinInternational…
1. International Marketing15th editionPhilip R. Cateora, Mary C. Gilly, and John L. GrahamMcGraw-Hill/Irwin Copyright © 2011 by The McGraw-Hill Companies, Inc. All rights…