Documents Turban Ec2010 Ch04

Consumer Behavior, Internet Marketing, and Advertising 1. Describe the factors that influence consumer behavior online. 2. Understand the decision-making process of consumer…

Business Ch04 06 27 05

1. Chapter 4 Consumer Behavior, Market Research, and Advertisement 2. Learning Objectives Describe the factors that influence consumer behavior online. Understand the decision-making…

Documents Chapter 4 Consumer Behavior, Market Research, and Advertisement.

Slide 1Chapter 4 Consumer Behavior, Market Research, and Advertisement Slide 2 Electronic CommercePrentice Hall © 2006 2 Learning Objectives 1.Describe the factors that…