Copyright © 2012 Pearson Education, Inc., Publishing as Prentice Hall Chapter 11 E-Commerce Strategy As you read the textbook and go through this lesson, think about the…

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Slide 1 Chapter 15 E-Commerce Strategy and Global EC Slide 2 © Prentice Hall 20042 Learning Objectives 1.Describe the strategic planning process. 2.Understand how e-commerce…

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EC Strategy, Globalization, and SMEs Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall Learning Objectives Describe the strategic planning process.…