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Slide 1Information Architecture Summit 2004 Uzanto Consulting 1 Rapid User Mental Modeling (RUMM) at eBay.com: A Case Study Jonathan Boutelle Rashmi Sinha & Kirsten Swearingen…

1. eBay Store Why an eBay Store? eBay is an American multinational consumer to consumer selling website. With its wide reach in the international market it is the…