Documents Designing and Managing Global Marketing Strategies

Presented by:Shreekanth Dangi Global firm: Global firms plan, operate, and coordinate their activities on a worldwide basis. Global industr : A lobal industr is an industr…

Marketing To what extent must the company adapt its product and marketing program to each foreign country?

1. Global Similarities and Differences 2. Globally Standardized Marketing • Economies of scale in production and distribution • Lower power marketing costs • Power…