Slide 1Chapter 8 Attitude Change and Interactive Communications CONSUMER BEHAVIOR, 8e Michael Solomon Slide 2 Prentice Hall, cr 2009 8-2 Chapter Objectives When you finish…

Slide 1Chapter 10 Buying and Disposing CONSUMER BEHAVIOR, 8e Michael Solomon Slide 2 10-2 Issues Related to Purchase and Postpurchase Activities A consumers choices are affected…

Slide 1 Chapter 4 Motivation and Values CONSUMER BEHAVIOR, 8e Michael Solomon Slide 2 Prentice-Hall, cr 2009 4-2 Learning Objectives When you finish this chapter you should…

Slide 1 Chapter 14 Ethnic, Racial, and Religious Subcultures CONSUMER BEHAVIOR, 8e Michael Solomon Slide 2 Prentice-Hall, cr 2009 14-2 Chapter Objectives When you finish…

Slide 1 Chapter 5 The Self CONSUMER BEHAVIOR, 8e Michael Solomon Slide 2 Prentice-Hall, cr 2009 5-2 Chapter Objectives When you finish this chapter you should understand…

Slide 1 Chapter 15 Age Subcultures CONSUMER BEHAVIOR, 8e Michael Solomon Slide 2 Prentice-Hall, cr 2009 15-2 Chapter Objectives When you finish this chapter you should understand…

Slide 1 Chapter 12 Organizational and Household Decision Making CONSUMER BEHAVIOR, 8e Michael Solomon Slide 2 Prentice-Hall, cr 2009 12-2 Chapter Objectives When you finish…

Slide 1 Chapter 2 Perception CONSUMER BEHAVIOR, 8e Michael Solomon Slide 2 Prentice-Hall, cr 20092-2 Learning Objectives When you finish this chapter you should understand…

Slide 1 Chapter 7 Attitudes CONSUMER BEHAVIOR, 8e Michael Solomon Slide 2 Prentice-Hall, cr 2009 7-2 Chapter Objectives When you finish this chapter you should understand…

Slide 1Chapter 1 Consumers Rule CONSUMER BEHAVIOR, 8e Michael Solomon Slide 2 Prentice-Hall, cr 2009 1- 2 Chapter Objectives When you finish this chapter you should understand…