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Technology Gender Gaps on Social Media Marketing

1. Gender Gaps on Social Media Marketing #GenderSMM Hajin Choi @hchoi37 Huanchao Tang @veryhal 2. Index #GenderSMM Social Media Trends Research Objective & Theory Gender…

Business Valtech Adobe - Agile Marketing TM : The New Imperative

1. The New Imperative Laura Guillemin, Valtech Digital Marketing Conference, 2012 2. Agile Marketing™ is a radically new approachto marketing, made necessary in the newtechological…

Documents Amul

INTRODUCTION In the recent time the market sentiments has completely changed and it has become completely a buyer market. In the F.M.C.G. sector especially there is a lot…

Documents Food Industry Trends

1. Seek to stay out in frontand don’t look back!Richard KocherspergerSummer, 20111“Don't look back. Something might be gaining on you.” Satchell Paige 2. Tell…

Technology A Few Gartner Customer 360 Summit Highlights - May 2, 2013

1. SDL Proprietary and ConfidentialGartner Customer 360Highlights, Day 2A Few Moments from Gartners Summit.May 2 2013 in San Diego, CA 2. Gene Alvarez –Gartner, Research…

Documents Shopper Marketing

1. Shopper MarketingHow to turn shoppers into buyers 2. What is shopper marketing? “Shopper Marketing is the use of insights-driven marketing and merchandising initiatives…

Technology L’élite digitale

1. COUPONGlobal DigitalAudience ReportJanuary to March 2013 2. Global Digital Audience Report 2Today’s savvy marketers are looking to advertising technology to meet the…

Business Mplx ad serverwhitepaper

1. a WHITEPAPER from MEDIAPLEX By Geoffrey Katz Vice President, Client Operations ValueClick, Inc. (NASDAQ: VCLK) ASACOMMODITY STOPVIEWINGADSERVERS 2. 2STOP VIEWING AD SERVERS…

Business Customer Intelligence & Analytics - Part IV: An Evolutionary Process: Moving Toward Analytically...

1. Module 4: An Evolutionary Process - MovingToward Analytically Driven Marketing 3.1 Introduction 3.2 Marketing optimization 3.3 The art and science of the marketing mix…

Marketing Case study: Square Meal - How to use Intelligent Data to Implement Successful Recommendation...

1. VIENNA • LONDON • MUNICH • ZURICH • BERLIN • PARIS • HONG KONG • MOSCOW • ISTANBUL • BEIJING • SINGAPORE • DUBAI How to use Intelligent Data to Implement…