Core Concepts of Marketing Babasabpatilfreepptmba.com Page 1 Core Concepts of Marketing Need: It is state of felt deprivation of some basic satisfaction. eg.- food, clothing,…
What is Marketing? (Chapter 1) Objectives To define marketing and outline steps in marketing process. To explain the importance of understanding customers, and to identify…
Slide 1 Company and Marketing Strategy: Partnering to Build Customer Relationships A Global Perspective 2 Philip Kotler Gary Armstrong Swee Hoon Ang Siew Meng Leong Chin…
CHAPTER 7 CHAPTER 1 Marketing: Creating and Capturing Customer Value Chapter Overview Define marketing and the marketing process. Explain the importance of understanding…
Slide 1 Chapter Two Company and Marketing Strategy: Partnering to Build Customer Relationships Copyright 2007, Prentice Hall, Inc. Roadmap: Previewing the Concepts Copyright…
PowerPoint Presentation An Overview of Marketing: Managing Profitable Customer Relationships Chapter 1 Learning Objectives: Define marketing Outline the steps in the marketing…
þÿ Introduction to Marketing Chapter 1 Marketing: Managing Profitable Customer Relationships Course Goals ⢠To outline the marketing function and its role within…