1. Cultivation Theory 2. Cultivation Theory • Developed by George Gerbner in the late 1960s, it represented a shift from the limited effects paradigm of Paul Lazarsfeld…

Cultivation Theory Cultivation Theory Developed by George Gerbner in the late 1960s, it represented a shift from the limited effects paradigm of Paul Lazarsfeld that had…

Cultivation Theory Cultivation Theory Developed by George Gerbner in the late 1960s, it represented a shift from the limited effects paradigm of Paul Lazarsfeld that had…

Anne Suryani Dani Vardiansyah Novita Damayanti Universitas Multimedia Nusantara 2010 * Paul Lazarsfeld: selective exposure Two-step flow of communication: The direct transmission…

Cultivation Theory Cultivation Theory Developed by George Gerbner in the late 1960s, it represented a shift from the limited effects paradigm of Paul Lazarsfeld that had…