1. 2. 1. TV is the best profit generator 3. Print increases revenue but TV is superior 5.9* 3.19** 4.88* 2.16** Increase in revenue (£m) for a £1m advertising investment…
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1. 1. TV is the best profit generator 2. Print increases revenue but TV is superior 0 1 2 3 4 5 6 7 4.55 Mean 5.9* 3.19** 4.88* 2.16** 3.52 Mean Increase in revenue (£m)…
1. 1. TV is the best profit generator 2. Print increases revenue but TV is superior 0 1 2 3 4 5 6 7 4.55 Mean 5.9* 3.19** 4.88* 2.16** 3.52 Mean Increase in revenue (£m)…
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