INTERNATIONAL BUSINESS MANAGEMENT Prof Soumitra Mookherjee Lecture 18 EPRG APPROACH AND GLOBAL BUSINESS STRATEGY OPTIONS EPRG Model Ethnocentric: everything is centered on…
7/16/2019 3.EPRG 1/11 2005 Prentice Hall 1-1Chapter 2EPRG FRAMEWORK7/16/2019 3.EPRG 2/11I ntroductionEPRG ModelEthnocentric: everything is centered on thedomestic market.Polycentric:…