Documents Nichols Cobbs Raska; Rival team influence on cause-related sports marketing

1. +Rival Team Influence on Team Identification andCause-Related Sports MarketingBridget Nichols, Joe Cobbs, David RaskaNorthern Kentucky University 2. +Background Cause-Related…

Sports Challenging unilateral brand spillover effects in sponsorship portfolios

1. Mark D. Groza University of Massachusetts –Amherst Joe Cobbs Northern Kentucky University A Portfolio Approach to Sponsorship Alliances: ChallengingA Portfolio Approach…