Documents CHAPTER 7 STRATEGIES FOR COMPETING IN INTERNATIONAL MARKETS.

Slide 1CHAPTER 7 STRATEGIES FOR COMPETING IN INTERNATIONAL MARKETS Slide 2 To further exploit core competencies To spread business risk across a wider market base To gain…

Marketing Dscm lect 1

1. MARKETING CHANNELS CHANNEL STRUCTURES LEVELS OF DISTRBUTION INTENSITY MANAGING CHANNEL RELATIONSHIPS CHAIN OF SUPPLY TRENDS IN SUPPLY CHAIN MANAGEMENT 2. DISTRIBUTION…