INTRODUCTION 1 INTRODUCTION The modern concepts of marketing realized that measuring consumer needs or behavior was not enough.´ CONSUMER SATISFICATION´ should be the core…

DISTRIBUTION Distribution is one of the four elements of the marketing mix, the other three being product, pricing and promotion. This marketing mix is also referred to as…

DISTRIBUTION STRATEGY OF FRITO-LAY WITH RESPECT TO ITC SNACKS DISTRIBUTION IN VARANASI Made By Sudhir Mishra Sales Trainee, ITC Limited INDIAN SNACKS INDUSTRY AN OVERVIEW…

1. Public Service BroadcastingPublic service broadcasting is something that manypeople are familiar with although they may not knowit, the most famous public service broadcaster…

DTDC being India’s Largest Delivery Network Company serves over 10,000 pin codes in India and operates through 240 international offices across the globe. With an effort…

AMUL ICE CREAMS Vs. HLL CASE OVERVIEW HLL s share 50 % Major acquisitions Kwality , Milkfood & Dollops brands of ice creams . Stiff competitors Amul & Vadilal Reasonable…

I. INTRODUCTION OBJECTIVE OF THE PROJECT 1) To setup a manufacturing unit for the production of Corrugated Boxes. 2) To provide the customers with strongest and good quality…

RETAILING Shailendra S.Rana presentation,RBMI RETAILING Distribution channel Manufacturing wholesaler Consumer RETAILER Retailing is the Last stage in Distribution Process…

4/20/2009 TAXATION AC 321B Value Added Tax 4/20/2009 © Sando, James Mahanga 1 Value Added Tax (VAT) • Introduction • Advantages of VAT • Shortcomings of VAT • Basic…

1. SegmentationWhy do we segment?When it is mostly important? A Definition Market Segmentation is concerned with individual or intergroup differences in response to marketing…