Global Distribution Strategies Global Distribution Strategies Objectives To learn the variety of distribution channels and how they affect cost and efficiency in marketing.…
Slide 1 International Marketing Channels Chapter 14 Slide 2 Learning Objectives Variety of distribution channels The Japanese distribution structure How distribution patterns…
Slide 1 I n t e r n a t i o n a l M a r k e t i n g International Marketing Channels Chapter 14 1 4 t h E d i t i o n P h i l i p R. C a t e o r a M a r y C. G i l l y J…