1. CrossRefContributor IDSTM Innovations London December 4, 2009 #stmi09Geo rey BilderDirector of Strategic InitiativesTuesday, 8 December 2009 2. CrossRefContributor IDSTM…
Journal of Marketing Management, 1996, 12, 99-112 Douglas Brownlie Department of Marketing, University of Stirling, Scotland, UK Marketing Audits and Auditing: Diagnosis…