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Technology 1330 omma metrics sponsored lunch adometry

1. Steve O’Brien VP, Marketing OMMA Metrics SF July 21, 2011 2. About Adometry Confidential Founded 2006 Austin, TX The leading provider of ad analytics,delivering actionable…

Marketing Chango SES Chicago 2013-Beyond the Last Click

1. Beyond the Last Click Smart Multi-Touch Attribution Modeling Premal Shah Chango VP, StrategyChicago • November 4–7, 2013 • #SESCHI @SESConf 2. Chicago | November…

Marketing ClickZ Live NYC: Effective Multi-Channel Attribution Modeling in a Programmatic World

1. Effective Multi-Channel Attribution Modeling in a Programmatic World Prem Shah VP, Strategy Chango 2. The Post Click Challenge… 90% of all display conversions will take…